Finding my passion in the day-to-day

I’m married to an HR professional and I can say this with all honesty:  there is a certain art to speaking HR.

For example, Average Joe: fires people;  an HR professional: helps them seek more fulfilling employment elsewhere.  See the spin slight variation there?

Tonight I happened upon the 1-800-Flowers tagline:

As florists, our life’s work is to deliver smiles. We’re obsessed

with delivering a terrific experience. If not, we’ll make it right. Guaranteed. 

…our life’s work is to deliver smiles…  Did you notice, not once are flowers or gifts mentioned?  They could say, in non-HR Speak, we want to sell you flowers so we get paid.  Not quite as catchy.  But is it more honest?  We are so inundated with well produced Human Resources Speak, and Public Relations Speak, that it makes me wonder.

Discover the real product

I’m reading  E-Myth by Michael Gerber and he speaks about the real reason to work – what we really want out of our business.  Do we want to make a paycheque?  Or do we have a passion to deliver something bigger?  I would encourage every single small business owner out there to really dig deeper than your products or shelves.  What do you really offer the world?  For example,

Starbucks gives me a short vacation from reality.

Bottled water gives me vitality {and possibly even youth?}

Happy Bunny is vindication! 

For our company, DSWP, we want to deliver peace of mind.  Its behind our website design.  Its behind our services.  Its behind our prices and our quality of work.  We will be there for you.  I think twice about being all touchy-feely in print or face to face.  I live with an HR dude.  And I absolutely mock the spin.  I really do.  But what happens if it isn’t spin?  What happens if we really do act on our passions?  What if we are able to accomplish even a little of what we are actually passionate about?

What is your Small Business Passion?

What do you sell in your small biz – I mean really sell?  Figure that out – match it up to your passions – and you’ve got yourself day to day purpose.

Is this old news to you?  I’d love to hear your passion – what is it?