Who do you want to do business with?

January 31, 2012

Do you ever(like me!) spend hours doing something that you really don’t have time to, nor do you want to?

Do you sometimes get caught up in customer service, and feel like it gets out of control? I do!

I was looking through the feeds tonight, getting a feel for the new and trendy and stumbled upon a video of Chris Brogan being interviewed about his new book.

In reference to Social Media, specifically Google Plus, why does Chris share about his new toy – a juicer?? Which leads me to wonder, how much do you really care about the newest thing in my kitchen? (Don’t answer that! )

Then, Chris said this:

“I want to do business with people who like me, and people who are like me.” ~Chris Brogan

I stopped the feed and immediately came here to share this!

This is revolutionary, at least to me! Why target everyone with our marketing efforts? Why not go out and find those readers/clients/leads/customers who we want to work with?

How much nicer would your day be? How much better could you serve those people? How much of a difference can you make with your little biz?

Now, go get ‘em!