So glad you’re here! I am bursting to share something with you, for you actually. First you’re here for some easy search result tips, so lets do that , and then I’ll get to my good news.
30 Seconds to Finding Keywords
One of the most important things we need in our businesses is traffic. These are all questions that we can actually answer in a matter of seconds:
- What are the readers searching in google when they click on your website link?
- What placement are you in Google for certain keywords?
- What pages on your site are the most popular (and may need updating)?
What keywords are in your readers’ search results?
Walk with me step by step and you can get those answers in under a minute.
1. Log into Google Webmaster Tools, click on “Search Queries”. Under “Queries” in the table, you’ll see the search results that people are using to find your site.
2. CTR means “Click Through Rate” that is how often google users click on the search result from your site. If it is low that means your custom description/meta tag could be better.
3. Average Position = the average position of your site on the search results page for the period the graph is displaying (by default one month).
4. Click on the keyword itself (its a link) and you can see more detail.
What pages are the most popular?
While in the search queries page, click on the tab beneath the title, “Top Pages”. And there are your top pages. You may want to consider updating older pages that are still getting lots of hits. These are great pages to turn your new visitors into subscribers.
Are my readers engaged with the content?
The 30 second method to answer this question is to log into Google Analytics. Go to Audience -> Behavior -> Engagement. You can tell right then and there how long they are staying on your site.
Ask yourself – when you are browsing or researching, and you find what you want, how long do you stay?
That answer should give you a guideline for how engaged or how accurately your search results are representing your page’s content.
My news!
My big fat good news: I’ve been working on an e-book (well several, but thats another story)- an SEO primer- to distribute free of charge. Frankly I had my doubts I’d ever actually finish a book. But its done! And I can’t wait to deliver it to you and your friends. I cover the whole gamut of how to optimize your pages, and how to become link ‘bait’ so you get those precious incoming links. Keep tuned to the emails coming this week as we have a big announcement (we’re moving -arggg I can’t keep a secret!!) and I have a bunch of bribes incentives to bring ya’ll over to the new site.
Your turn:
What do you think? Do you take the time to navigate the maze at Google Analytics or Webmaster tools? Have you written an ebook before (or several!?)?
