Is marketing necessary if you ARE exceptional?

Telus Mobility Holiday Campaign

Did you know that when participants in a survey are given a hypothetical question - which product is better? And then given a real choice to own one of the products, the decisions will be different most of the time?  People will buy from emotion, not fact. If we(you and I and other small … Continue reading »

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Play the Game Differently

Which nut do you notice? {not that you're a nut}

I'm reading through Trust Agents by Chris Brogan and Julien Smith.   So far, I'm at Chapter two... where they talk about Christopher S. Penn, the Financial Aid Podcaster.  In 2005, the products they sold (student loans) were highly regulated by the government.  What they said, claims they made, … Continue reading »

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Interview with Lena of Listen to Lena

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Lena began blogging on Blogger in 2008.  And we moved her over to her own WordPress blog in November, 2011.   Q: Lena, what are your goals for 2012? A: Its going to be a great year for ListentoLena (knock on wood)!  I'm going to make the blog my full time income.  This is my … Continue reading »

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How to Start a Brochure Site with Genesis: The Essentials

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This series will cover everything that we do when preparing and publishing a brochure website.  The first article in this series, covered What is a Brochure Website?  And Do I need one? Today we'll talk about the essentials in setting up any first website. You will need 3 things in setting up … Continue reading »

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Who do you want to do business with?

Do you ever(like me!) spend hours doing something that you really don't have time to, nor do you want to? Do you sometimes get caught up in customer service, and feel like it gets out of control? I do! I was looking through the feeds tonight, getting a feel for the new and trendy and stumbled … Continue reading »

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How easy is WordPress to use? {video}

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This is a very common question.  And definitely a great question when you're considering moving to your own self-hosted WordPress. This video covers the answer to "Is WordPress easy to use?" http://youtu.be/383RMTgzM08 For more about using WordPress, its setup, and what you'll need to get … Continue reading »

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How to use Inlinkz to host a linky

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Sometimes, a little step-by-step, you-can't-mess-this-up is what we need.  I hope this helps! For this, we will assume you have signed in at Inlinkz.com and upgraded to a premium account (only $19.99 per YEAR- amazing!) Lets set up the situation: you have a website that accepts submissions of a … Continue reading »

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