Remember when you used to actually have a set of encyclopedias at home? I do, as a child. Did you find them interesting? There was information and photographs in our encyclopedia sets that we didn't see anywhere else.  We loved our encyclopedias.  And we loved information. The golden days of the "information age" are quickly waning. We've had all the information, marketing messages and news that we can take. What I find fascinating about my children - they are not bothered by the rolling waves of information hitting them constantly. They've learned to tune it out.  Speaking of, most … [Read more...]

You have a product that few are buying. Teri just had her fans double, yet her book sales did not.  Why not?  Chris Brogan wrote a letter, "Always have something to sell" (email me to get a copy) in which he talked about the trouble of having friends but not taking advantage of opportunities.  Brian Clark wrote "3 Reasons Online Advertising is the worst Model for your Start Up" - speaking about how to make money from your readers.  Do you have readers fans or contacts that are simply not translating to customers?  … [Read more...]