Book Reviews - Website Services for Small Businesses

5 Must-Read Books for the Entrepreneur +1 for Canadian Entrepreneurs

February 9, 2012

I'm not a traditional 'reader'. I prefer to read in chunks. There'll be weeks on end where I barely read a paragraph. And then there are weeks when I can't manage to cook anything other than breakfast-for-supper, or get the minimum done at work - I have things to read. Lately I'm in a bit of a reading phase. I want my little biz to make a difference in the world. I want to reach out and touch the lives of other entrepreneurs and small business mavens. I want to help! I have all this knowledge bundled up in my noggin and it isn't going anywhere! So this post is just a few … [Read more...]

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Is marketing necessary if you ARE exceptional?

February 7, 2012

Did you know that when participants in a survey are given a hypothetical question - which product is better? And then given a real choice to own one of the products, the decisions will be different most of the time? People will buy from emotion, not fact. If we(you and I and other small businesses) don't have a professional marketing department, what are we to do? Is it enough to be exceptional? Here's some good news: people use the web for primarily positive reviews of products & services! So if you are exceptional, it is likely to be spread around. But how fast and wide … [Read more...]

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Play the Game Differently

February 6, 2012

Which nut do you notice? {not that you're a nut}

I'm reading through Trust Agents by Chris Brogan and Julien Smith. So far, I'm at Chapter two... where they talk about Christopher S. Penn, the Financial Aid Podcaster. In 2005, the products they sold (student loans) were highly regulated by the government. What they said, claims they made, the pricing - all of it was tightly legislated. So what did they do? Something different. Says Christopher Penn, ...we couldn't win on price. We couldn't outspend our competitors on advertising. So we looked for places where our competition wasn't, and one of those places was new … [Read more...]