There are a lot of user-friendly options out there for getting your small business online. Different options are best suited to different needs. This is why WordPress might fit the bill for your business's online presence: 1. Your website needs to manage content (pages). WordPress excels as a content management system. Originally it was a 'blogging' software, which means that it has always had a strong relationship with the database that holds the content. If you need to manage content on your website, with WordPress you don't need an expensive developer to: mange your … [Read more...]
4 Steps to Free a Small Business Owner From Her Website
May 17, 2012
Websites want content. Lots of it. They demand you produce it. They demand keyword-rich, high-value content. Produce that and you've written link bait. Link bait = higher search results. Higher search results = more customers. But who has time to write all that information to attract the visitors and prospects? How do we ever compete with awesome sites like Dooce or Pioneer Woman? I propose a new paradigm that will let you do what you do best: your business. 1. Set up the BEST possible brochure site for your business. This site should include: strong keywords, well … [Read more...]
Top 10 Apps for Small Business
April 24, 2012
Introducing My Faves Small business owners face a ton of time and operational challenges. We have demands in all areas of our lives, and wear a million different titles on any given day. Any ounce of sanity left is spent figuring out how to make the next day just a little bit smoother. Over the last four years, those bits of sanity have combined into research on how to operationally keep my head above water. What follows is the sum total of that research and a few rabbit holes. LastPass This is absolutely unequivocally number one of the top 10 apps - I use this on average every … [Read more...]
11 Marketing Strategies in 10 Minutes [InfoGraphic]
March 28, 2012
There are so many marketing strategies for small businesses that its simply overwhelming. Just a few are SEO marketing / Inbound Marketing, Social Media Marketing, General Online Marketing, Content Marketing and on and on. Compiled here are the best sources that I know of, in my personal favorite summary method: an infographic. The sources are at the bottom of the graphic if you want to pursue any specifics. Feel free to copy the code below and use this in your own websites. Add this to your website: Which Marketing Step are You On? … [Read more...]
Play the Game Differently
February 6, 2012
I'm reading through Trust Agents by Chris Brogan and Julien Smith. So far, I'm at Chapter two... where they talk about Christopher S. Penn, the Financial Aid Podcaster. In 2005, the products they sold (student loans) were highly regulated by the government. What they said, claims they made, the pricing - all of it was tightly legislated. So what did they do? Something different. Says Christopher Penn, ...we couldn't win on price. We couldn't outspend our competitors on advertising. So we looked for places where our competition wasn't, and one of those places was new … [Read more...]
