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Whats the difference between emails and newsletters?

This is a very common question that I receive. There are usually several 'subscribe' buttons on websites. Some of them include:   These are the icons that are commonly misunderstood:     #1 Email @ Sign This can mean 2 different things. It can EITHER be a link to a contact (and I mean email) form OR it can be a link to the feed providing the option of email delivery. … [Read more...]

Everybody’s got one, do you?

It's one of the cool things about blogs.  You can read them in your very own "feed reader".  And for those who do this, it is quite likely the ONLY way they will read your blog.  So, we need to make sure that your blog is EASY PEASY for others to subscribe to.  (Subscribe = how they grab your blog and feed it to their reader.) 1.  Find an image of those RSS buttons. Here's over 35 styles, each … [Read more...]