This is a follow-up post to the free download "Press Release Guide & Template" A press release is the traditional way to gain publicity for your business, but it may not always be the best way. Here are a few creative ways to gain free publicity for your business. Pick up the Phone Reporters are busy but sometimes a personal touch will work. You may also make that call at just the right time. The reporter may have a deadline looming and space to fill. Use your judgment when making phone calls. Don't try to get Diane Sawyer on the phone, but if you'd like a spot on a local radio show, why … [Read more...]
