6 Quick Changes Anyone Can Do in Facebook’s Timeline for Business

February 29, 2012

Facebook is making the Timeline layout mandatory for all Pages, as well as personal profiles on March 30.  That gives us 30 days to come up with something nice for your page.  Here are our recommendations – and how to do this yourself:

1.  The Cover Photo must be 851 x 315.  It must NOT contain:

  • price or sale info or advertising copy
  • contact information or website
  • instructions (click here, or “like”)
  • calls to action

2.  The About can contain contact information, but it will not take any html, so its plain-jane.  Welcome people to your page and let them know what you do.

3.  The square thumbnail photos to the right of your About square, are the apps that users can click on to find engage further with your company.  Once you have more than 3 you will see a drop-down arrow to the right and you can re-arrange the order of the apps. The only way to add or edit these squares are to add/remove and edit the icons associated with apps.

  • pinterest tab
  • video/ photo tab
  • twitter tab or link
  • Likes tab
  • Note: you cannot change the photo tab
  • and you can have up to 12 favorites
4.  Go through your timeline and “star” the important events – that will make them go full width.
5.  Also create “milestones” through using the top right hand menu.  Menus are also full-width and will let you select a larger picture to bring attention to important pieces of information.
6.  Once a week you can “pin” an entry in your timeline.  The pin flags it as important, and it remains at the top of the timeline for up to 7 days or until you pin another entry.

 

This guide provides the details.

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Comments

  1. Moe aka @biggirlblue says:
    May 13, 2012 at 5:48 pm

    Is the pinning option only on pages or is it on our profile pages too? I can’t seem to find the “pin” option.

    Reply