Day 13: Shopping and People Watching!!

Oh, these are MY kind of assignments! 

So, Day 14 of 31 DBBB at Problogger: Go to the mall and observe marketing trends, the ways the display, creativity, color are used.  Perhaps do some people watching too.

Okay, so I tried this.  I spent an hour at the mall, but my ADD wouldn’t let me observe what was going on… there are way too many sparkly and shiny things to drag me in.  Apparently I’m a sucker for marketing and sales techniques.    I sat down at the food court, and could only think of how I was going to avoid the Dairy Queen ice cream shop.  Uggg.

How did it work for you?

Some observations, (obtained through much psychotherapy):

• spring colors were everywhere: purple and green
• every store had different lighting according to the audience: children’s stores were bright and sun-light-ish.  Mens stores were darkish and indirect, incandescent lighting, teen stores were more florescent.
• Things looked as if they were refreshed, racks pulled closer to the door every day – I suppose the point is that it was kept fresh and clean, and relevant.
• print media outside of the store (signs and maps) drew people into the store
• personally I’m more comfortable entering a store when the staff are occupied, and not staring at me.

Any relevance to blogging?  What did you figure?